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Why Are CPCs Rising?
Overexposure to High-Intent Users
Overexposure to High-Intent Users
Overexposure to High-Intent Users
When the same people keep seeing your ads, they engage less, causing Meta to charge more to reach them.
Reaching Lower-Intent Users
Overexposure to High-Intent Users
Overexposure to High-Intent Users
New audiences are less likely to click, leading to higher CPM costs.
Auction Competition
Overexposure to High-Intent Users
Auction Competition
Bidding intensifies during high-demand periods (e.g., Black Friday, elections, holidays), driving CPCs up.
The Solution
Custom Facebook Handles Built for Engagement
We help advertisers create custom Facebook and Instagram handles that blend seamlessly into organic content feeds. This proven strategy enhances engagement, improves CTR, and lowers CPC by making ads feel less like direct sales pitches and more like high-value content.
How It Works:
- Instead of running ads from your official brand handle (e.g., @Masterclass), we create editorial-style handles
- These handles deliver ads that resemble engaging content, which Meta rewards with lower CPCs and better placements.
- This approach has been successfully implemented at companies like Masterclass, Lyft, and many others through Growthops.
Why Growthops?
Proven Expertise
Custom-Tailored Solutions
Data-Driven Execution
We’ve implemented this strategy for top brands like Masterclass and Lyft, delivering measurable improvements in engagement and cost efficiency.
Data-Driven Execution
Custom-Tailored Solutions
Data-Driven Execution
Our approach is built on performance analytics, continuously optimizing for lower CPCs and higher conversion rates.
Custom-Tailored Solutions
Custom-Tailored Solutions
Custom-Tailored Solutions
We craft unique editorial-style handles and ad strategies designed specifically for your brand, ensuring alignment with your business goals.
Confidential & Exclusive
Custom-Tailored Solutions
Custom-Tailored Solutions
We work under strict NDAs to protect our clients' competitive advantages. Our approach isn’t widely known, giving our partners an edge in the market.
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